Why you need a domain name for your business in Kenya

Whether you’re starting a business or have an existing one you need a strong online presence. Owning your own domain name is a smart move that puts you in control of your brand and the content you create on the web, Online success starts with a great domain. Am sure most of you are wondering “Why do I need a domain name?  the experts at Skyzone communications are here to help. This guide will cover the importance of a domain name, what it is, and why you need one if you want to start a successful website for your company or business.

What Is a Domain Name?

A domain name is an online address that offers a user-friendly way to access a website’s true online locator: its Internet Protocol (IP address). The IP address is a unique string of numbers and other characters that are used across the Internet to access websites from any device or location. But the IP address is hard to remember and type correctly, so the domain name represents it with a word-based format that is much easier for users to grasp. When a user types a domain name into a browser search bar, the browser uses the IP address it represents to access the site.

Domain names consist of a unique name chosen by the user and an extension, such as; .com, .net, or .org, that designates the site’s Top Level Domain. If you have a name in mind, you can check the domain name availability through one of the many domain name checkers available through domain registrars and web hosting providers. Because each domain name must be unique, you can’t use a name that’s already taken, but with many new TLDs[top-level domains] currently available, you can choose from a number of combinations to get the right domain name for your new site. It’s even possible to buy an existing domain name from its current owner, or from a marketplace or domain auction site that brokers unwanted or unused names at varying prices.

Even if you don’t have a website yet, you can still claim ownership of your ideal name and hold it until you’re ready to set up a site.

Why Should You Get a Domain Name?

With the majority of shopping happening on the internet, the dynamic of marketing has changed significantly, and one of the most effective and lasting methods of reaching potential customers is through a well-developed and maintained website. From a marketing standpoint, you can create a lasting brand image with the right domain name.

Get yours today at www.skyzone.co.ke


A Domain Name Is Unique and Searchable

Your brand says everything about you, your values, your identity, and what you promise to deliver. Why should your domain name be any different? Before choosing one, it’s important that you educate yourself on the different styles and types of domain names out there so you can make the best decision for your needs.

A new startup business should select a domain name that parallels—or even better, matches—the company name to direct customers to your site without any confusion. This is a great opportunity to choose a name for your business that is unique and available as a domain before announcing yourself to the world. Your own domain name, especially with the very familiar .com extension, clearly communicates your identity and purpose in a way users are likely to remember. That’s why it’s a good idea when choosing your domain that you pick something that explains your purpose right within the name. Number and hyphens make a custom domain more difficult to remember. When registering a domain, stick with simple, straightforward, and creative options that can be remembered by all.

A Domain Name Has Authority

Hosting your content on a third party blogging or social media platform can seem unprofessional, and undermine your efforts to build a business or professional identity.  Since these hosted platforms are often used for personal blogs and other kinds of informal sharing, it can be harder to establish your site as a trustworthy, authoritative source in your niche. That’s where domain name registration comes in. Your own domain name can let potential customers and clients know that you’re a legitimate business with long term plans.

You Control Your Domain

Posting content to pages on a third party platform can be risky. A hosting site can close down and take your content and online identity with it. Some sites claim ownership of anything that’s posted, too, so that your content can’t be moved to another platform. When you own your own domain name, you can set up your site with any hosting company you like, anywhere in the world. The content you place there remains yours to move to any web hosting provider you prefer—a concept called “self hosting.”

Buying rights to a domain name reserves the name exclusively for your use, as long as you continue to renew the fees.  Likewise, it can be a good idea to register not only your ideal domain name, but also other variations that searchers might type into a browser’s search bar. That way, you can make sure that your online identity is exclusively yours and that your site can be located in multiple ways.

A domain name isn’t strictly necessary in order to create a presence on the web. However, having your own domain name gives you control over your online identity and the content you post – and a domain of your own is a must-have for building confidence in your brand or business.