Blogging in Kenya goes as far back as 2003 when Daudi Were started his blog, mentalacrobatics.com. In 2004, Daudi also started the Kenyan Bloggers’ webring (KBW) – a website that aggregated all Kenyan bloggers’ site addresses on a single platform in an alphabetical order asRead more
While I may never see heaven’s gates, these days it’s hard not to be concerned that in our brave new world of texting, Snapchat, Instagram, etc., it can be more difficult for entrepreneurs and business managers to book meetings – or even to get a potential investor, supplierRead more
Writing engaging content for a blog is great. But writing that content with a purpose is even better. You want your posts to be discovered, and in turn, lead that traffic to your company’s website. However, this doesn’t just happen - active steps need to be taken while writingRead more
For real estate agents, having an online presence is no longer optional. In a world where so much of our interaction is now online, the advantages of using property portals and social media to reach house-hunters cannot be ignored.
We look at six easy ways real estate agents andRead more
Content marketing is no-longer a nice-to-have marketing tactic in business, it is a necessity. Creating great content is one thing; however getting it seen (and shared) is another. There are numerous tips and tricks to optimize content marketing campaigns, but some are more impactfulRead more
If your small business has not engaged in search engine optimization (SEO) yet, it’s definitely missing out on something really great. Why? SEO, when done correctly, is a marketing technique that delivers a very high ROI. The catch is this: SEO needs to be done in a manner thatRead more