The History and Importance of Paid Social Media


adwords, google adwords, PPC, pay per click, pay per click advertising, PPC advertising, pay per click marketing, paid advertising, online advertising, PPC Campaign, adwords campaign, PPC management, PPC ads, paid to click, PPC agency, internet advertising, PPC management services, ppc adwords, paid search, get paid per clickLet’s take a quick step back in time. It is 2012 again; Obama is still POTUS, Apple’s iPhone 4S is still the phone of choice, and Facebook and Instagram’s timelines still run linearly. To some, these are the golden days of the social media sphere; an arena unskewed by Facebook & Instagram’s algorithms. During this era, brands could post their content and almost 100% guarantee that their followers would see it for zero cost to them; the catch being that the follower would have to scroll far enough through their feed just to see it, let alone to interact with it. Continue Reading


Reasons why you need a digital marketing strategy in 2018

Internet Marketing, Digital Marketing, Online Marketing, Digital Marketing Agency, Marketing Online, Web Marketing, digital marketing strategy, marketing companies, digital marketing company, internet marketing company, digital media marketing, online market, e-marketing, online advertisingOur latest research suggests an improved approach to planning in this sample of marketers, with fewer than half without a digital strategy. Congratulations if you’re one of these companies! If not, read on.

10 reasons why you may need a digital channel strategy by Skyzone Communications?

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