The History and Importance of Paid Social Media


adwords, google adwords, PPC, pay per click, pay per click advertising, PPC advertising, pay per click marketing, paid advertising, online advertising, PPC Campaign, adwords campaign, PPC management, PPC ads, paid to click, PPC agency, internet advertising, PPC management services, ppc adwords, paid search, get paid per clickLet’s take a quick step back in time. It is 2012 again; Obama is still POTUS, Apple’s iPhone 4S is still the phone of choice, and Facebook and Instagram’s timelines still run linearly. To some, these are the golden days of the social media sphere; an arena unskewed by Facebook & Instagram’s algorithms. During this era, brands could post their content and almost 100% guarantee that their followers would see it for zero cost to them; the catch being that the follower would have to scroll far enough through their feed just to see it, let alone to interact with it. Continue Reading