There are millions of websites. This is both an opportunity and a challenge. Think about the websites you buy from. You buy from businesses you know. You buy from businesses that you like because that have created a good impression. You buy from businesses that you trust and represent credibility and authority.
Your customers buy for the same reasons. They buy from buy from websites that they know, like and can trust.
- Create Easy Navigation
It sounds simple, but a lot of websites are a navigational nightmare. When a visitor can’t find what they need quickly and easily, they leave. You have to make prospects feel comfortable when they visit your website. Remember who your target audience are and what they’re looking for. You can’t create a website to suit everyone, so don’t confuse visitors by trying to sell everything to everybody.
- Do Your Keyword Research
Your visitors discover your site with keywords. That means those same keywords need to be present on your site and easy to find. When you know what your prospects are looking for, you can provide it. Providing top quality content will set you apart from the majority of your competition.
- Check Analytics
Analytics help you track where your visitors go on your website. They tell you how long people stay on a single web page, what keywords they use to find your website and how many visitors return to your website.This information is invaluable. Get into the habit of checking your website analytics regularly. Create content and navigation systems that support your findings.
- Have Impulse Buys
Your website visitors can behave in the same way just like when you put items into your grocery basket when you are near the checkout in a store. These impulse buys help turn website visitors into buyers. Put bonus products at the end of your web page articles or blog posts. These are the online version of the impulse buy. They might resist your major product only to be hooked by your extra offers.
- Be Consistent And Be Yourself
Consistency establishes a strong brand. If you keep changing your style, tone and delivery from communication to communication, your prospects and customers can become confused. However, if you’re consistently thoughtful, funny, controversial, or serious then your brand will get stronger. This includes social networking interactions, email, articles and content, video and interviews.
If you have a product or service that you’re selling online then you’ll want to take every opportunity to get more website traffic. An online business thrives and survives based on their traffic. The more traffic you have, the more potential customers you have.