As brand organic social content is downweighted, more and more brands are turning to paid social to reach users online.
The benefits don’t just stop at increased visibility – paid social ads can give brands greater control over audience targeting, as well as a valuable presence across a variety of social channels. Continue Reading
THE EVOLUTION OF FACEBOOK
Let’s take a quick step back in time. It is 2012 again; Obama is still POTUS, Apple’s iPhone 4S is still the phone of choice, and Facebook and Instagram’s timelines still run linearly. To some, these are the golden days of the social media sphere; an arena unskewed by Facebook & Instagram’s algorithms. During this era, brands could post their content and almost 100% guarantee that their followers would see it for zero cost to them; the catch being that the follower would have to scroll far enough through their feed just to see it, let alone to interact with it. Continue Reading
Our latest research suggests an improved approach to planning in this sample of marketers, with fewer than half without a digital strategy. Congratulations if you’re one of these companies! If not, read on.
10 reasons why you may need a digital channel strategy by Skyzone Communications?